Developing a visual brand for a fine artist can be challenging. Michelle is a highly acclaimed painter, but she only had a business card and a stock artists website. She needed to position her work with collectors and the fine art community that follows her work. Energy chose a “less-is-more” approach, creating an overall mood with great typography, paper and foil texture, and stunning photographs by New York photographer Pete Thompson. We extended the visual brand through Branding, Custom WordPress site, a business system, advertising, and a brochure.
Thanks to the Energy Energy team for your great branding work! You really captured what I was trying to achieve and as a result, I’m well-positioned to attract the collectors and galleries that I’m targeting.