Genentech Product Safety Science

Roche-Genentech Product Safety Science

Genentech’s PD Safety Science group is one of multiple entities within the larger organization that use the words “safety,” “risk,” or “pharmacovigilance” in their organizational names. Similar names created confusion. As a result, several of the groups in PD Safety Science developed their own logos to create a sense of unique identity, but instead created significant brand confusion. The team engaged Energy to bring method to the madness—developing a cohesive visual identity strategy and overarching brand to help the group build awareness, improve perception, and reinforce its place in the Roche-Genentech organization. The Safety Science logo will be used in all presentations, collateral and email signatures.