EMC²

This project required telling the story of how EMC storage platforms enable its customers to handle the speed, scalability, and unprecedented demands of Big Data. We were asked to design executive presentations for EMC World that clearly communicated the value of EMC2—EMC’s approach to the dynamic data center.

We met with EMC executives to understand the story and their individual speaking styles. From there, we developed a distinctive icon vocabulary, custom imagery, and a story that captures the audience as it describes complex technologies.

emc01

emc02

emc03

emc-logos