Building an exceptional custom WordPress site is key to reaching your customers, then creating campaigns that get your target audience engaged. A retargeting ad campaign linked to a strong landing page with great content and follow on emails is the next step. This is a marketing strategy that nurtures leads and gets your brand noticed. At Energy we create these types of campaigns for many of our clients helping them with lead generation and driving traffic to the website.
Energy just launched new visual branding and campaign for Symantec’s legendary partners program Secure One. Leveraging the umbrella corporate branding to create a powerful integrated visually branded program.#visualbranding
Exabeam is a leader in User Behavior Analytics and Insider Threat Detection. Energy Energy Design created strong messages that differentiate and a modern visual brand with an easy to maintain responsive site. Congrats to the team and Exabeam for being such a great client.
Check it out at www.exabeam.com
Whitepapers, every technology company needs them but do your potential customers take the time to read them?
The current trend in marketing is to convert those rich with information whitepapers into e-books that are visually compelling and easy to read with nuggets of important information.
Let us turn your whitepapers into an effective lead generation tool.
Blueliv’s Marketing Director asked Energy to help them launch Blueliv in the US market. Working with Blueliv’s executive team we created a messaging program to use as a key document in creating marketing materials. Energy created a custom WordPress site that makes it easy to find what you are looking for and positions the brand in the US market. Blueliv is a great group of people to work with. Headquartered in Barcelona, Spain, the company provides strong cybersecurity solutions to financial institutions. www.blueliv.com
Energy had the great honor of working with mountain biking icon Julie Furtado in branding for a line of Santa Cruz Mountain Bikes specifically for women. The icons reflect her story and experience with riding. These are beautiful bikes that are really picking up traction in the marketplace.
This is our latest ad in our campaign for Clos Du Val winery. Our goal with the campaign that included a landing page for the website and social media, was to drive CDV consumer awareness and strengthen brand equity. The ad creates a personal experience with Clos Du Val Chardonnay and leverages the audience’s social media preferences, asking them to share photos.
Karen Kang’s new book Branding Pays; the five-step system to reinvent your personal brand was launched at a spectacular party in Palo Alto Tuesday night.
We have worked with Karen for over 15 years on many corporate client accounts.
She has mastered this effective methodology for strategic positioning and product positioning. She is amazing at helping executive teams reach consensus and create a strategy for their companies in a workshop environment. We have worked alongside Karen to implement the strategy, creating visual brands using the messaging and strategic positioning as a foundation for creative programs.
She has taken this methodology and applied it to personal branding and wrote this easy to use book about it.
When she decided to write her book she came to us to do the design and extend her brand we had created for her to her new book and book promotions. We designed lots of interactive charts and graphics in the book.
Check out this excerpt in Fast Company mag.
You should pick up the book not only is it amazingly designed it is an essential career move.
At Energy Energy Design we pride ourselves on creating long term partnerships with our clients. We become the trusted resource that is always available for a rush project and ready to help solve any complex visual branding problem. We have leveraged our experience to become a trusted partner in launching many significant software products. We began working with Norton Zone executive marketing team several months ago, helping them visualize the product and creating images, charts, landing pages that describe the vision of the product and product strategy. We created a comprehensive intranet site in Drupal for the Symantec internal audience to gain product insights and detailed product launch information. A very important aspect of a successful product launch is a memorable internal launch, we created a campaign that got people to try the internal beta. Along with an arsenal of product launch sales tools we worked on key elements of the products user interface creating a series of icons and images. Also we created the product beta launch landing pages and images.
Karen is awesome!
We first started working with Karen back in 1997 for a company called Cygnus Solutions she was helping them with their strategic positioning and we were working on the visual branding. It started a long partnership of working together and helping many clients achieve branding success.
She has just finished her fantastic book Branding Pays. She has taken her vast knowledge of corporate branding, her methodology and applied it to personal branding. She has created a five step system for people to reinvent their personal brand.
Here at Energy we have been working with Karen and her team on developing the visual brand for the book that is an extension of her company brand we created a few years ago.
Check out the book cover.
More to come.