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Energy Energy Puts Ballet San Jose Marketing Materials Center Stage

Press Contact
Leslie Guidice
Energy Energy Design
Phone 408.395.5911

Energy Energy Puts Ballet San Jose Marketing Materials Center Stage
Visual Re-branding Project Lights Up Ballet Company’s Image

LOS GATOS, California, November 9, 2009 – Energy Energy Design, a leading Bay Area design consultancy, today announced that it helped Ballet San Jose, one of the United States’ most innovative classically-based ballet companies, and its School complete a visual re-branding project that is extended throughout all of the ballet company’s marketing materials. The re-branding elevated the company’s marketing materials to match the world-class reputation of the Ballet San Jose itself.

The re-branding provides the Ballet with a modern, rich look and feel that is extended from its corporate identity, web site, and marketing materials through notecards, tickets, programs,brochures and signage. Energy refreshed the logo and typography to reflect the company’s innovative style, while preserving the visual richness that is characteristic of the Ballet’s tremendous history and classical background.

“Like many arts organizations, Ballet San Jose is faced with the challenge of cost-effectively representing the quality of its organization and communicating the thrill of ballet to the community,” said Leslie Guidice, founder and principal of Energy Energy Design. “We were delighted by the opportunity to help the Ballet enhance its image, and we created an innovative approach that allows the Ballet to maintain high-quality work within its budget going forward.”

Energy focused on refreshing the Ballet’s visual identity and web site home page, and then created easy-to-use design templates that enable the Ballet to produce tickets, programs, and other marketing materials in house. Energy also provided art direction and print management services to ensure that materials were produced with high quality. As the Ballet continues to build out its web site content, it can easily refresh individual pages and maintain a consistent image throughout, while calling on Energy Energy Design for specialized assistance when needed.

To see the new home page for Ballet San Jose, visit www.balletsj.org. For more information about Energy Energy Design, visit www.nrgdesign.com.

About Energy Energy Design
Energy Energy Design develops and implements successful corporate identity, marketing communication, advertising, and brand-building projects. Founded in 1991, Energy Energy Design has produced award-winning campaigns for clients in a wide range of industries, including information technology, consumer electronics, entertainment, travel, professional services, venture capital, hospitality, food, and real estate. The company is located in Los Gatos, California.