← back to New Energy

Ballet San Jose Showcases New Branding


Ballet San Jose Showcases New Branding in Its 2010-2011 Season Brochure Designed by Energy Energy
Custom Photography and Illustration Captures Ballet’s Beauty and Athleticism

LOS GATOS, California, November 5, 2010 – Energy Energy Design, a leading Bay Area design consultancy, today announced that it has delivered the subscription brochure in celebration of the Ballet San Jose’s 25th Anniversary Season. A world-class, classically-based ballet company, Ballet San Jose initiated a re-branding project in 2009 that elevated the company’s marketing materials to match the world-class reputation of the Ballet San Jose itself. The new season brochure represents the first large printed piece to highlight the new brand image.

Energy art directed a photoshoot with noted San Francisco photographer R.J. Muna, the Ballet’s costume designer, and dancers to highlight the beauty and athleticism of the ballet. Photography was also re-used on the Ballet’s web site to create brand consistency and preserve the visual richness characteristic of the Ballet’s tremendous history and innovation.

“We were delighted to work with the dancers and be able to visually capture the stories of this season’s performances and to draw open the curtain on the Ballet’s new brand,” said Leslie Guidice, founder and principal of Energy Energy Design. “We designed the brochure using R.J. Muna’s phenomenal performance photography and custom illustration for a visually compelling piece that will excite recipients about the season’s program.”

Energy initially refreshed the Ballet’s visual identity and web site home page in 2009, as well as developed easy-to-use design templates that enable the Ballet to cost-effectively produce tickets, programs, and other marketing materials in house. The agency also maintains an on-call relationship with the Ballet to provide specialized assistance when needed.

For more information about Ballet San Jose, visit www.balletsj.org.

About Energy Energy Design
Energy Energy Design develops and implements successful corporate identity, marketing communication, advertising, and brand-building projects. Founded in 1991, Energy Energy Design has produced award-winning campaigns for clients in a wide range of industries, including information technology, consumer electronics, entertainment, travel, professional services, venture capital, hospitality, food, and real estate. The company is located in Los Gatos, California.

Press Contact
Leslie Guidice
Energy Energy Design
Phone 408.395.5911