Press Release – Energy Energy Delivers Rebranding for Mastech
June 16, 2010New Site and Messaging Refreshes Image and Showcases Company’s Offerings
LOS GATOS, California, May 7, 2010 – Energy Energy Design, a leading Bay Area design consultancy, today announced that its rebranding assignment for Mastech Holdings launched with a new corporate identity, tagline, and web site. The rebranding effort simplified the company’s site and showcases its information technology and healthcare staffing services.
“Our rebranding effort aligns itself well with our overall strategy to create greater speed to market, and to make it easier for our clients and consultants to work with us,” said Thomas Moran, Chief Executive Officer of Mastech Holdings, Inc. “This will help to continue us on the path of creating sustainable long term value creation.”
Energy worked with members of the executive team to develop the company’s messaging structure, create a new corporate identity, and re-design its web site. The company’s new logo and typeface set it apart from competitors and reflect its unique blend of sophistication, efficiency, and friendliness. The five main colors of the logo represent Mastech’s different areas of focus; their arrangement within the sphere provide a glimpse of the ways in which each business unit can work within a client organization to meet its talent needs. The new site significantly simplified navigation and enables the firm to better position its wide range of staffing services. The new brand look and feel was also extended to a corporate Facebook page, customer case studies, and a new hire welcome package.
“Mastech has been an established, respected player in the IT staffing world for many years,” said Leslie Guidice, founder and principal of Energy Energy Design. “The new brand raises the firm’s visibility in its industry and creates a memorable impression with a new generation of clients and job-seekers who were not previously familiar with the firm. We are delighted to help Mastech present a fresh face to its market.”
To visit Mastech’s new site, visit www.mastech.com. For more information about Energy Energy Design, visit www.nrgdesign.com.
About Energy Energy Design Energy Energy Design develops and implements successful corporate identity, marketing communication, advertising, and brand-building projects. Founded in 1991, Energy Energy Design has produced award-winning campaigns for clients in a wide range of industries, including information technology, consumer electronics, entertainment, travel, professional services, venture capital, hospitality, food, and real estate. The company is located in Los Gatos, California.
Press Contact
Leslie Guidice
Energy Energy Design
Phone 408.395.5911
leslie@nrgdesign.com
