Energy Energy Design just launched a new WordPress site for a startup company called Walking the Talk. They are really a great group of people to work with. They focus on corporate culture management with an impressive group of partners and tools. They have quite a unique approach to a very difficult problem corporations are facing, making culture doable worldwide. Check out the site www.walkingthetalk.com
The team at Energy Energy Design recently completed this very cool motion graphics video for Citrix.
Working with the Citrix internal design team we visualized the Citrix design principles in a motion graphics presentation for an internal audience. Motion graphics videos are a great way to inform and entertain at the same time. Strong brands realize how compelling content like motion graphics animations can inspire the viewer to take action. Check it out. http://vimeo.com/27557674
We have been busy lately building sites in WordPress for a lot of our clients it gives them control over the website content and links nicely into Salesforce. We just launched our favorite chef Traci Des Jardins personal site. We have a long relationship with the celebrity chef creating all of the visual branding for her restaurants going back to Rubicon in SF. Watch her on Bravo’s Top Chef Masters on Wednesday nights we love to see her brilliance in action. www.tracidesjardins.com
At Energy Energy Design we work with many global brands and we also work with many startups. I personally love to work with executive teams who are entrepreneurial and invested in creating meaningful results. We just completed a website and visual brand for iCharts a cloud-based platform to produce visual interactive reports from research data. The website was built in WordPress which allows the client to easily update content.
We just completed some visual branding work for our partner-branding expert Karen Kang. Here is a peak at the new logo. There is more to come. www.brandingpays.com
OMG I was art directing a photo shoot the other day with Chris Conroy (Great Photographer)
and he mentioned a photo shoot we did back in the 90’s when clients understood the importance
of custom photography. The shoot was for a direct marketing program for a software company Cygnus.
We pulled model cards from several different modeling agencies and happened to pick and use
a very young and handsome Josh Duhamel, Fergies man. Cygnus was bought by Red Hat.
Check it out
Press Contact
Leslie Guidice
Energy Energy Design
Phone 408.395.5911
leslie@nrgdesign.com
Energy Energy Puts Ballet San Jose Marketing Materials Center Stage
Visual Re-branding Project Lights Up Ballet Company’s Image
LOS GATOS, California, November 9, 2009 – Energy Energy Design, a leading Bay Area design consultancy, today announced that it helped Ballet San Jose, one of the United States’ most innovative classically-based ballet companies, and its School complete a visual re-branding project that is extended throughout all of the ballet company’s marketing materials. The re-branding elevated the company’s marketing materials to match the world-class reputation of the Ballet San Jose itself.
The re-branding provides the Ballet with a modern, rich look and feel that is extended from its corporate identity, web site, and marketing materials through notecards, tickets, programs,brochures and signage. Energy refreshed the logo and typography to reflect the company’s innovative style, while preserving the visual richness that is characteristic of the Ballet’s tremendous history and classical background.
“Like many arts organizations, Ballet San Jose is faced with the challenge of cost-effectively representing the quality of its organization and communicating the thrill of ballet to the community,” said Leslie Guidice, founder and principal of Energy Energy Design. “We were delighted by the opportunity to help the Ballet enhance its image, and we created an innovative approach that allows the Ballet to maintain high-quality work within its budget going forward.”
Energy focused on refreshing the Ballet’s visual identity and web site home page, and then created easy-to-use design templates that enable the Ballet to produce tickets, programs, and other marketing materials in house. Energy also provided art direction and print management services to ensure that materials were produced with high quality. As the Ballet continues to build out its web site content, it can easily refresh individual pages and maintain a consistent image throughout, while calling on Energy Energy Design for specialized assistance when needed.
To see the new home page for Ballet San Jose, visit www.balletsj.org. For more information about Energy Energy Design, visit www.nrgdesign.com.
About Energy Energy Design
Energy Energy Design develops and implements successful corporate identity, marketing communication, advertising, and brand-building projects. Founded in 1991, Energy Energy Design has produced award-winning campaigns for clients in a wide range of industries, including information technology, consumer electronics, entertainment, travel, professional services, venture capital, hospitality, food, and real estate. The company is located in Los Gatos, California.
Press Contact
Leslie Guidice
Energy Energy Design
Phone 408.395.5911
leslie@nrgdesign.com
Energy Energy Launches New Corporate Identity and Site for Thoits Insurance
Site Enables Thoits to Achieve Key Corporate Goals
LOS GATOS, California, November 9, 2009 – Energy Energy Design, a leading Bay Area design consultancy, today announced that it played a key role in enabling Thoits Insurance, a regional California employee-owned insurance brokerage, to accelerate its achievement of critical corporate goals. Thoits chose Energy’s Visual Branding Package to deliver a brand refresh, which was recently launched and has already delivered measurable business results.
Thoits chose to refresh its brand in conjunction with a move of its corporate headquarters to San Jose, California, the appointment of a new chief executive officer, and a new recruiting campaign to attract top insurance sales talent. The Energy Visual Branding Package included a new corporate identity, business system, web site, lead generation and landing page package, and print advertising. The new brand was accompanied by new messaging that emphasizes company’s unique employee-ownership structure and its commitment to its clients’ success. Since Thoits’ debut with its new look and feel, the firm has already filled two producer positions, increased its visibility in the greater San Jose area, and received media coverage.
“We enjoyed working through the creative process with Energy,” said Paul Saich, chief executive officer for Thoits. “Our new look has increased our site traffic significantly and as a result, we are being viewed very positively.”
The company’s new web site features a bold new logo, typography, and imagery, which deliver a strong impact in an industry traditionally known for its conservative image. Thoits can also easily update the site itself, thanks to an easy-to-use content management solution. Energy also developed a print ad template that the company is able to re-use with new content as needed.
“Thoits is a great example of how updating an organization’s brand can inject fresh energy and build market momentum, even in a traditional industry,” said Leslie Guidice, founder and principal of Energy Energy Design. “The goal is to stand out from your competitors, and we are delighted that Thoits chose us and allowed us to help them make such a bold statement.”
To use the new site, visit www.thoitsinsurance.com. For more information about Energy Energy Design, visit www.nrgdesign.com.
About Energy Energy Design
Energy Energy Design develops and implements successful corporate identity, marketing communication, advertising, and brand-building projects. Founded in 1991, Energy Energy Design has produced award-winning campaigns for clients in a wide range of industries, including information technology, consumer electronics, entertainment, travel, professional services, venture capital, hospitality, food, and real estate. The company is located in Los Gatos, California.