We have worked with Karen for over 15 years on many corporate client accounts.

She has mastered this effective methodology for strategic positioning and product positioning. She is amazing at helping executive teams reach consensus and create a strategy for their companies in a workshop environment. We have worked alongside Karen to implement the strategy, creating visual brands using the messaging and strategic positioning as a foundation for creative programs.

She has taken this methodology and applied it to personal branding and wrote this easy to use book about it.

When she decided to write her book she came to us to do the design and extend her brand we had created for her to her new book and book promotions. We designed lots of interactive charts and graphics in the book.

Check out this excerpt in Fast Company mag.

http://www.fastcompany.com/3004153/how-360-branding-can-transform-your-company

You should pick up the book not only is it amazingly designed it is an essential career move.

OMG I was art directing a photo shoot the other day with Chris Conroy (Great Photographer)
and he mentioned a photo shoot we did back in the 90’s when clients understood the importance
of custom photography. The shoot was for a direct marketing program for a software company Cygnus.
We pulled model cards from several different modeling agencies and happened to pick and use
a very young and handsome Josh Duhamel, Fergies man. Cygnus was bought by Red Hat.
Check it out