Taking biotech companies to their next level
Paradigm-changing life
science doesn’t automatically result in success. Strong brand marketing and communications actually play a bigger role. Life sciences and biotech companies have multiple audiences to satisfy—peers, investors, talent, the media, and others. Successful branding is translating complex science into understandable, memorable communications targeted to these personas. Startups fail because they can’t communicate the information that their target customers really care about, don’t compete effectively, market poorly, and ignore important audiences. You don’t have to be that company. We’ve branded (or re-branded companies who went somewhere else first) startups who have received hundreds of millions of dollars in funding.
Our Biotech Branding Package will help you establish the strong brand and product messaging foundation you need to grow your business.
Package Elements
Logo, Brand Assets and Guidelines
A successful logo and related brand assets represent your brand accurately, differentiate your company, and position you competitively in your market space. Brand guidelines ensure usage consistency across brand touchpoints.
PowerPoint Pitch Deck
Your PowerPoint deck template reflects your company’s visual branding within a strong design format for maximum impact. We can also help with content and brand storytelling to create convincing, memorable presentations.
WordPress Website
You’ll receive a basic WordPress website—branded with your visual signature—that creatively communicates your company’s positioning and primary messages. Our sites are designed to easily accommodate new capabilities, such as demand generation, partner portals, and other functionalities, as you grow.
People Ask
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Why do biotech startups need branding?
Life science and biotech companies are based on concepts that have taken years of intensive research and development to bring to the point of productization. Although your audiences tend to be highly educated and knowledgeable, they care more about what your company can do for them today. They care about things like medical efficacy. Study results. Formulation and production costs. Return on investment. And other business concerns. Biotech startups who don’t take branding seriously end up looking—and sounding—like everyone else in their market space. They have less success communicating convincingly with the wide range of audiences who are instrumental to the company’s success. And they take much longer to gain market awareness and hold attention.
Even if your product is not slated for immediate release, you’re still competing for talent, investment, potential partners, and other assets. It takes 12 or more months of strategically planned communications with your target audiences for them to become aware of your brand and pay attention to your company. That’s why developing—and executing—a cohesive brand message and visual presence is as important as your science to success.
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Which marketing strategies are important?
Marketing is all about building relationships, which are nurtured through effective communication. That’s why carefully managing your brand, website, social media presence, and public communication is so important. Marketing begins with a strong understanding of your specific science or products. Next, it requires competitive and market analysis to know how to position your product most effectively and translate its capabilities into deliverables that audiences care about. Branding is critical to help people become familiar with your company and then recognize the value you deliver. The company’s website should be optimized for SEO, which includes ensuring that your content is unique and relevant. And finally, social media plays a key role in advertising and your ability to communicate quickly and effectively with target audiences. We help companies begin—or refine their approach to—all of these basic marketing strategies.
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What if I already have a logo?
We’ve worked with many companies who already had a logo. Some were good. Some were too complex and difficult to apply across multiple applications. Some failed to differentiate the company from competitors. Others no longer represented the company accurately after the company grew, changed strategy, or changed their products. Others required fine-tuning to better reflect the company and its value. We will provide an objective assessment of your logo’s effectiveness within the context of your market space and competitors. From there, we can offer options for improving your visual differentiation.