Taking AI
Companies to their next level
A promising product doesn’t guarantee success.
Innovative AI technology doesn’t automatically result in success. Strong brand marketing and communications actually play a bigger role. Startups fail 75% of the time because they don’t understand what their target customers really care about, don’t compete effectively, market poorly, and ignore customers1. Don’t be that company. We’ve branded (or re-branded companies who went somewhere else first) tech startups who have received hundreds of millions of dollars in funding.
Our AI Branding Package will help you establish the strong brand and product messaging foundation you need to grow your business.
Package Elements
Logo, Brand Assets and Guidelines
A successful logo and related brand assets represent your brand accurately, differentiate your company, and position you competitively in your market space. Brand guidelines ensure usage consistency across brand touchpoints.
PowerPoint Pitch Deck
Your PowerPoint deck template reflects your company’s visual branding within a strong design format for maximum impact. We can also help with content and brand storytelling to create convincing, memorable presentations.
WordPress Website
You’ll receive a basic WordPress website—branded with your visual signature—that creatively communicates your company’s positioning and primary messages. Our sites are designed to easily accommodate new capabilities, such as demand generation, partner portals, and other functionalities, as you grow.
People Ask
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Why do AI startups need branding?
For the same reason any technology startup needs strong branding. You’re basing a company on unique or complex technological capabilities that the vast majority of your customers do not understand—or even really care about. They care about things like making customers happy. Reducing costs. Streamlining cumbersome processes. Uncovering fraud. Retaining talent. Startups who don’t take branding seriously end up looking like everyone else in their market space. They have less success communicating convincingly with investors, potential customers, and partners. And they take much longer to gain market awareness and hold attention.
Even if your product is not slated for immediate release, you’re still competing for talent, investment, potential partners, and other assets. It takes 12 or more months of strategically planned communications with your target audiences for them to become aware of your brand and pay attention to your company. That’s why developing—and executing—a cohesive brand message and visual presence is as important as your AI technology to success.
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Which marketing strategies are important?
Marketing is all about building relationships, which are nurtured through effective communication. That’s why carefully managing your brand, website, social media presence, and public communication is so important. Marketing begins with a strong understanding of your specific technology and products. Next, it requires competitive and market analysis to know how to position your product most effectively and translate its capabilities into deliverables that audiences care about. Branding is critical to help people become familiar with your company and then recognize the value you deliver. The company’s website should be optimized for SEO, which includes ensuring that your content is unique and relevant. And finally, social media plays a key role in advertising and your ability to communicate quickly and effectively with target audiences. We help companies begin—or refine their approach to—all of these basic marketing strategies.
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What if I already have a logo?
We’ve worked with many companies who already had a logo. Some were good. Some were too complex and difficult to apply across multiple applications. Some failed to differentiate the company from competitors. Others no longer represented the company accurately after the company grew, changed strategy, or changed their products. Others required fine-tuning to better reflect the company and its value. We will provide an objective assessment of your logo’s effectiveness within the context of your market space and competitors. From there, we can offer options for improving your visual differentiation.